One technique B2B Copywriters can use is sadism. No, I’m not talking about inflicting physical pain on your prospects (though if you’re like some of my customers,…
If you’re a good B2B copywriter, you probably do your homework before accepting any new copywriting assignment. You research your prospect. You research your product, and…
After you have the Innovators’ buy-in and support, you’re ready for the next hurdle to marketing your technology product: Early Adopters. They are the second…
The Only Place For A Call to Action As you’ve heard me mention before, you must know the purpose of your amazon product optimization before…
How To Market To Conservatives In the past few days, I’ve shared with you how to write B2B marketing copy that runs through the Technology Adoption Life Cycle.…
Emotions. We all have them. And as marketers we’re all taught that you have to appeal to your prospect’s emotions in order to get your…