If you’re a good B2B copywriter, you probably do your homework before accepting any new copywriting assignment. You research your prospect. You research your product, and…
After you have the Innovators’ buy-in and support, you’re ready for the next hurdle to marketing your technology product: Early Adopters. They are the second…
The Only Place For A Call to Action As you’ve heard me mention before, you must know the purpose of your amazon product optimization before…
Any B2B Copywriter who markets high-tech products and services needs to learn how to reach every segment of technology adoption life cycle. All of the market segments have…
Yesterday, I shared a very important part of B2B Copywriting and high-tech marketing: writing to the Early Majority, otherwise known as pragmatists. These B2B buyers are very different from…
OK. You’ve gotten the buy-in of the technology-loving Innovators. They like your product and have given the thumbs-up to their business counterparts, the Early Adopters.…
Emotions. We all have them. And as marketers we’re all taught that you have to appeal to your prospect’s emotions in order to get your…