One technique B2B Copywriters can use is sadism. No, I’m not talking about inflicting physical pain on your prospects (though if you’re like some of my customers,…
After you have the Innovators’ buy-in and support, you’re ready for the next hurdle to marketing your technology product: Early Adopters. They are the second…
Any B2B Copywriter who markets high-tech products and services needs to learn how to reach every segment of technology adoption life cycle. All of the market segments have…
How To Market To Conservatives In the past few days, I’ve shared with you how to write B2B marketing copy that runs through the Technology Adoption Life Cycle.…
Yesterday, I shared a very important part of B2B Copywriting and high-tech marketing: writing to the Early Majority, otherwise known as pragmatists. These B2B buyers are very different from…
OK. You’ve gotten the buy-in of the technology-loving Innovators. They like your product and have given the thumbs-up to their business counterparts, the Early Adopters.…
Emotions. We all have them. And as marketers we’re all taught that you have to appeal to your prospect’s emotions in order to get your…